design

Some little rules about design

In design, it’s what’s inside that counts . What you see with your eyes on that screen is not “design”. That is the style of your product, the looks, or the graphics that have been chosen for you, the mask that has been put on top of the app, which usually follows a trend, and which can change every year. This year might be the year for gradients, next year could be the year for the pastel colors. The first rule of Design instead is about making something work. A great product is a product which has been designed inside…

Three types of design

People tend to use the word “design” very loosely when talking about product, but it’s actually quite important to distinguish between the types of design (and their respective designers) when seeking to understand what someone means by the term in any given context, as well as how they apply to the overall product development process. I tend to divide design into three main types: product, interface, andvisual. Product Design The goal of product design is to generate and prioritize functionality that could potentially deliver value to users in correspondence with the product’s stated purpose, or to modify that stated purpose when no…

Being a Product Designer

So: I am a Product Designer, and I am very happy having that role in thiscompany. I am not strictly a UX Designer, as I do not do research, personas, card sorting or what else you might see in a workshop title at a UX conference. Well, I also do that, given how our users’ experience is always at the heart of what I do, but most of the methodology mentioned above is the work of our Product Manager. He does the user research with real users, as the early phase Opbeat finds itself in leaves out constructing elaborate personas just yet. We might as well just talk to real users…

Better products through chemistry

As a product manager, I’m a big fan of the framework for finding causal reasons why people switch from one product to another. In the framework, we often talk about the importance of energy. Energy manifests itself as the emotion and motivation customers have to make progress — to make a potential switch to our products. Understanding how energy works, helps to make our products better. Activation Energy In high school chemistry we learned about something called “activation energy”. In any experiment, there needs to be enough activation energy for a chemical reaction to occur. Once the activation energy is achieved, the reaction just…

Pair designing our relationships

I spent the last three months in San Francisco, where I took part in Tradecraft, a personal incubator for startup professionals. For 90 days from 9 am till 9 pm I was digging into UX. That meant almost no personal life whatsoever. What is more, for all that time I was 6000 miles away from my girlfriend. A week ago I finally returned home to Lithuania and saw my girlfriend Guoda. No more skype talks! We took a little vacation and spent some time together. Though, I discovered that I just can’t live without UX and sticky notes anymore. So…