General

Some little rules about design

In design, it’s what’s inside that counts . What you see with your eyes on that screen is not “design”. That is the style of your product, the looks, or the graphics that have been chosen for you, the mask that has been put on top of the app, which usually follows a trend, and which can change every year. This year might be the year for gradients, next year could be the year for the pastel colors. The first rule of Design instead is about making something work. A great product is a product which has been designed inside…

Better products through chemistry

As a product manager, I’m a big fan of the framework for finding causal reasons why people switch from one product to another. In the framework, we often talk about the importance of energy. Energy manifests itself as the emotion and motivation customers have to make progress — to make a potential switch to our products. Understanding how energy works, helps to make our products better. Activation Energy In high school chemistry we learned about something called “activation energy”. In any experiment, there needs to be enough activation energy for a chemical reaction to occur. Once the activation energy is achieved, the reaction just…